The Journey to Value

From "snake-oil" manipulation, to a focus on features, to problem solving and on to future visioning and business partnering.

Learn how sales has evolved and matured over the last century as B2B buyers have become more sophisticated and demanding.

Access three free self-assessment tools to inform and improve your sales skills.

This module also includes access to InsightFox: Selling Smarter in a Digital World by David Lambert & Joshua Davies. 130+ pages of tools and tips.
Discovery how you and your client can embark on a journey to discovery value.
"This may not be rocket science but I think maybe it is rocket fuel.”

"I use the approaches on a daily basis, and to great affect. What I have found most interesting and useful, is how widely the approaches can be applied, helping me to build and strengthen all kinds of different relationships."

“Very insightful, different way to approach our clientsand how to build a relationship.”

“Intense! Lots to take on board. Thought provoking. Useful tools."

What's included?

  • 2 ebytes
  • 4 vbytes
  • 1 complete ebook 
  • 3 self-assessments
  • 1 quick quiz
  • 1 Completion Certificate

How sales has changed 

Learn how sophisticated buying processes and abundant information have rendered traditional 
push-selling obsolete.

How to thrive in our digital age

Understand the mindset and skillsets needed to deliver value and be successful in
our digital world.

Self-assess your strengths

Take our free
self-assessments; learn
your strengths and where
you can improve.

David Lambert

Your Master Coach - Co-author of Smarter Selling

David is the Master Coach for the Relationship Capital Academy and co-author of the Financial Times published best-seller, Smarter Selling, on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide-range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a masters degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy. 
For more than 20 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people. Now he is working with you!