Click below to download the 2024 edition of Selling Smarter in a Hybrid World.

Across six chapters and 126 pages, the book introduces recent research, techniques and tips on how to build trust and loyalty in today's hybrid sales environment.

Also included are links to 19 practical application canvases and related resources to start your journey towards superior performance and greater job satisfaction.
Thank you!

David Lambert - co-author of Smarter Selling

David is the Master Coach for the Relationship Capital Academy and co-author of the Financial Times published best-seller Smarter Selling, on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a master's degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.

For more than 25 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people. Now he is working with you!