Application Canvases

Advanced consultative and behavioral approaches to help build build relationships, uncover value for clients, and be seen as a trusted advisor.

Practical Application Canvases that help you better engage with clients and other stakeholders.

Each hands-on canvas addresses a single aspect of how to build and maintain trust, giving you the option to select the canvases you need today, and build out your toolkit and capabilities at your own pace.
 
Each canvas has three parts:

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The objective of the canvas

The objective expressed as "I want to..."

Brief guidance

Explanations on what the canvas covers and when to use it, plus why you would use it and, how to use it.

Application worksheet(s)

Fillable PDFs - to print or fill online, complete with tips for use and dedicated learning resources, plus links to related canvases.

Explore

Each canvas includes an explanation of the applied tool or concept and a case-study walkthrough narrated by David Lambert, co-author of Smarter Selling.

Canvases also come with links to learning resources that expand on the approaches and tools introduced in the canvases.  These include short videos (vbytes), ebooks, self-assessments, interactive online challenges and self-paced e-learning (ebytes).

Click on any canvas below to view an outline of what is included (you can view the outline without enrolling).  

Canvases

David Lambert

Your Master Coach - co-author of Smarter Selling

David is the Master Coach for the Relationship Capital Academy and co-author of the Financial Times published best-seller, Smarter Selling, on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a master's degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.

For more than 20 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people. Now he is working with you!