Injecting commercial focus with Focus-5

Use this hands-on application canvas to be seen as commercially astute - someone with useful insights and perspectives beyond your technical specialism.

Apply Focus-5 to your thinking to demonstrate commercial acumen and better understand an organisation's business environment.

The canvas includes practical guidance and tips, a fillable PDF worksheet, short videos, ebooks, a case study example with audio walkthrough, as well as animated challenges to test your understanding.

Build your skills further...

David Lambert

Meet your coach

David is the master trainer for the Relationship Capital Academy and co-author of Smarter Selling, the international best-selling book on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide-range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a masters degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.
 
For more than 25 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people.

His knowledge and experience are a key asset of the Relationship Capital Academy and we encourage you to ask lots of questions of David to maximize the value you take from our programs.