Practical application canvases to drive relationship building.
Canvases help you better engage with clients, customers, colleagues, stakeholders and vendors.
Each canvas addresses a single aspect of relationship building, giving you the option to select the canvases you need today and build out your toolkit and capabilities at your own pace.
- get feedback on current business relationships and ensure they’re strong
- build a deeper understanding of buyers and how they perceive value
- secure conversations by generating curiosity and interest
- understand individual buyer’s behavioral preferences to build better rapport
- create an environment where people WANT to speak to you
- ask questions that engage buyers in interesting, insightful and informative conversations
- manage conversation flow and focus on delivering value to buyers be seen as commercially astute – someone with useful insights and perspectives beyond your technical specialism
- listen better and be viewed as someone who listens well
- record and share key conversation points to drive collaboration
- position ideas and offerings in such a way that buyers see the value and commit to moving forward
- convince buyers with compelling examples of how your offering delivers tangible benefits
- be ready and equipped for queries and questions
- broaden the range of topics discussed to look further, broader and deeper
- ask questions that lead to unexpected insights and perspectives