Aligning behaviors with Prefrr© free

Financial Planners

Help Clients Connect Through Behavioral Alignment

Clients don’t just buy advice on technical merit — they buy on feelings, and use facts to justify the way they feel. In financial planning conversations, your verbal and physical behavior can determine whether clients trust your advice, act on your recommendations, and stay loyal over time.

The Aligning behaviors with Prefrr® application canvas gives you a simple, repeatable way to plan and flex your behavior around client preferences. By matching their dominant style — whether leading or following, opportunity or fear, facts or feelings — you build rapport, reduce resistance, and strengthen trust.

With this discipline, your conversations stay client‑first, balanced, and memorable — helping clients connect, commit, and move forward with confidence.

Why Advisors Like the Program

✅ Practical and actionable — the Application Canvas, fillable PDF worksheet, and related guidance give you immediate ways to strengthen listening in client conversations.
Integrated application — The LISTEN Diagnostic, Financial Planning case study, short videos, ebooks, and worksheets combine insight with implementation.
✅ Tailored for financial planners — examples, language, and scenarios are built for your world, not generic training.
✅ Framework that sticks — the six LISTEN elements become a repeatable checklist you can use before, during, and after conversations.
✅ Trust‑building impact — listening awareness helps you uncover priorities, avoid traps, and deliver advice with confidence.

What You’ll Get

Behavioral Diagnostic —  assess preferences across nine domains — know your preferred styles.
Application Canvas —  step‑by‑step guide to flex behaviors — apply directly in client conversations.
Fillable Worksheet — map preferences and gaps in a PDF — prepare smarter for discussions.
Vbytes — short videos on matching, cues, and signals — learn fast, apply immediately.
Case Study — follow Jake applying Prefrr© with a client — hear audio commentary throughout.
Scenarios — examples across typical client situations — see alignment in practice.
Do’s and Don’ts — practical guidance for each domain — quick reference in conversations.
Certificate of Completion — recognition for mastering alignment — demonstrate achievement.

What Advisors Say

“This helped me spot client preferences and adapt in real time.”
“The Do’s and Don’ts keep me focused — I don’t get lost in theory.”
“Clients see me as someone who understands them and makes advice feel relevant.”

Ready to Build Rapport That Lasts?  

The Aligning behaviors with Prefrr® canvas gives financial planners a simple, repeatable way to understand client preferences, flex behaviors, and build trust through every conversation. 

Enroll now to master behavioral alignment — because clients don’t just want advice, they want advisors they trust.

Build your skills further...

David Lambert

Your Master Coach - Co-author of Smarter Selling

David is the Master Coach for the Relationship Capital Academy and co-author of the Financial Times published best-seller, Smarter Selling, on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a master's degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.
 
For more than 25 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people. Now he is working with you!