Avoiding bias
- limiting the impact of
damaging instincts

Financial Planners

Bias sneaks into every client conversation — and it erodes trust

It shows up when you assume a familiar client’s needs, overlook the quiet voice in the room, or react defensively to client queries and comments. Left unchecked, these traps derail dialogue, erode trust, and weaken advice.

The Avoiding Bias Application Canvas gives financial planners a clear, repeatable way to spot bias in real time and steer conversations back on track.

With practical scenarios, reflective prompts, and conversation‑ready tools, you’ll keep discussions focused, uncover true priorities, and deliver advice with confidence.

Why Advisors Like The Program

✅ Practical and actionable — the Application Canvas, fillable PDF worksheet, and related guidance give you immediate ways to strengthen listening in client conversations.✅ Balanced mix of development tools — The LISTEN Diagnostic, Financial Planning case study, short videos, ebooks, and worksheets combine insight with practice.✅ Tailored for financial planners — examples, language, and scenarios are built for your world, not generic training.✅ Framework that sticks — the six LISTEN elements become a repeatable checklist you can use before, during, and after conversations.✅ Trust‑building impact — listening awareness helps you uncover priorities, avoid traps, and deliver advice with confidence.

What You'll Get

Application Canvas — practical step‑by‑step guide — recognize and reduce bias in client conversations.
Fillable PDF Worksheet — identify your go‑to biases — plan tactics to reduce their impact.
Vbytes — short videos on each bias and their impact  — with David Lambert (CEO Relcap.academy).
Case Study — follow Financial Planner Jake identify and mitigate his biases — with audio commentary.
Scenarios — three realistic client situations — explore situations where bias is at play.
Ebooks — extended guides — deepen understanding of seven common biases.
Do's and Don’ts — practical guardrails — for mitigating the effects for each of the biases.
Certificate of Completion — formal recognition — demonstrate mastery of bias‑aware conversations.
Case study: Jake’s Review — bias awareness in practice.
Three Scenarios — The Familiar Client Trap, The Silent Partner, The Fee Focus Fallacy
Do's and Don'ts — which you can apply to your own circumstance.
Ebooks — deepen your skill with practical insights and examples.
Certificate of Completion  — demonstrate your achievement.

What Advisors Say

[“This changed how I handle fee objections — I now connect fees to outcomes, not just cost.”
“The Silent Partner scenario helped me balance voices in meetings — clients feel more included.”
“I use the Bias Canvas before every client review — it keeps me sharp and bias‑aware.”]

Ready to Deliver Bias‑Aware Advice?

The Avoiding bias - limiting the impact of damaging instinctss gives advisors a simple, repeatable way to spot biases, keep conversations focused, and deliver better, more focused advice.

Join the program and turn hidden traps into opportunities for trust, clarity, and stronger client outcomes.

Build your skills further...

David Lambert

Your Master Coach - Co-author of Smarter Selling

David is the Master Coach for the Relationship Capital Academy and co-author of the Financial Times published best-seller, Smarter Selling, on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a master's degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.
 
For more than 25 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people. Now he is working with you!