Curiosity, enthusiasm and understanding - engage clients with SHAPE Questioning

Financial Planners

Better Questions. Better Conversations. Better Advice.

Financial planners know that advice only works when clients feel heard. But too often, conversations stall when fact‑finding drags, sensitive topics are rushed, or next steps stay vague.

The Curiosity, enthusiasm and understanding - engage clients with SHAPE Questioning application canvas gives you a clear, repeatable way to structure questions that build trust, uncover true priorities, and move conversations forward with confidence.

With practical prompts, real scenarios, and conversation‑ready tools, you’ll keep discussions client‑led, energised, and focused on outcomes.

Why Advisors Like the Program

✅ Practical and actionable — the Application Canvas, fillable PDF worksheet, and related guidance give you immediate ways to strengthen listening in client conversations.✅ Balanced mix of development tools — The LISTEN Diagnostic, Financial Planning case study, short videos, ebooks, and worksheets combine insight with practice.✅ Tailored for financial planners — examples, language, and scenarios are built for your world, not generic training.✅ Framework that sticks — the six LISTEN elements become a repeatable checklist you can use before, during, and after conversations.✅ Trust‑building impact — listening awareness helps you uncover priorities, avoid traps, and deliver advice with confidence.

What You’ll Get

Practical Application Canvas — structured guide for real client conversations.
Fillable PDF worksheet — map questions to each SHAPE stage.
Vbytes — SHAPE Questioning explained in short videos.
Case study —  explore how Financial Planner Jake used SHAPE in his client conversation.
Three scenarios — Fact‑finding fatigue, The Silent Client, The Overloaded Agenda.
Do’s and Don’ts — quick tips you can apply immediately.
Ebooks — deepen your skill with practical insights and examples.
Certificate of Completion — in recognition of you completing the program.

What Advisors Say

“SHAPE helped me cut through fact‑finding fatigue — clients now feel heard faster.”
“The Adjust & Permission stage changed how I handle sensitive topics — clients feel respected.”
“I use SHAPE before every review — it keeps me sharp and client‑focused.”

Ready to shape conversations that build confidence and clarity?

The SHAPE Canvas gives financial planners a simple, repeatable way to structure questions, uncover priorities, and deliver advice with confidence.  Start shaping conversations now.

Build your skills further...

David Lambert

Your Master Coach - Co-author of Smarter Selling

David is the Master Coach for the Relationship Capital Academy and co-author of the Financial Times published best-seller, Smarter Selling, on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a master's degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.
 
For more than 25 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people. Now he is working with you!