Connect for Value

Welcome to the Relationship Capital Academy. 

This free learning program is designed to help you better understand your Prefrr© profile, includes explainer videos, ebooks and assessment tools.

The Prefrr© self-assessment helps you to understand your preferred behaviors, and how your behavior impacts the way others respond to you.

People work with people they like and trust.  We tend to like people who are like us.  Understanding your preferred behaviors and how they impact others enables you to flex your behavior in different situations to drive better outcomes and strengthen relationships.

We hope you find the program useful.  If you want to find out more visit our homepage, or get in touch with us through our contact page or by emailing
Understand yourself better...connect better
"In my company before we used MBTI and DISC. Prefrr is much easier to understand and apply."

"We don't think enough about how the people we talk to want to be treated.  This tool makes it easy to think that way."

"I tried to guess my customer's behavior and the next meeting we had I could feel that the atmosphere was better."

What's included?

  • prefrr© self-assessment with personalized feedback
  • 4 video- bytes
  • 6 ebook sections
  • 2 stories
  • 1 application canvas
  • 1 certificate

Understand your behaviors

  • Learn about your preferred behaviors using the prefrr©  self-assessment.
  • Understand how your behavioral preferences impact others.

Flex for better outcomes

  • Use your personalized feedback to flex your behaviors, and achieve better outcomes for all involved.

David Lambert

Meet your coach

David is the master trainer for the Relationship Capital Academy and co-author of Smarter Selling, the international best-selling book on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide-range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC.  Equipped with a masters degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy. 

For more than 15 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people.

His knowledge and experience are a key asset of the Relationship Capital Academy, and we encourage you to ask lots of questions of David to maximize the value you take from our programs.