Understanding people
- broader and deeper

Use this hands-on application canvas to build a deeper understanding of each individual you work with and how they perceive value.

The canvas will allow you to discover how to understand individuals and what drives their behavior, looking at four key areas - type; role; pressures.  You will also explore the difference between power and influence, and how this can affect the decision-making process.  You will learn using your improved understanding of others, how to identify sources of value for individuals which can help you build relationships and trust.

The canvas includes practical guidance and tips, a fillable PDF worksheet, short videos, ebooks, a case study example with audio walkthrough, as well as animated challenges to test your understanding.

Build your skills further...

David Lambert

Meet your coach

David is the master trainer for the Relationship Capital Academy and co-author of Smarter Selling, the international best-selling book on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide-range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a masters degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.
 
For more than 25 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people.

His knowledge and experience are a key asset of the Relationship Capital Academy and we encourage you to ask lots of questions of David to maximize the value you take from our programs.