Positioning for impact with N-F-B

Use this hands-on canvas, incorporating the Need-Feature-Benefit framework, to position your ideas and offerings using language that resonates with your buyer, such that they see your value and commit to moving forward.

The canvas includes practical guidance and tips, a fillable PDF worksheet, short videos, ebooks, and a case study example with audio walkthrough.

Build your skills further...

David Lambert

Your Master Coach - Co-author of Smarter Selling

David is the Master Coach for the Relationship Capital Academy and co-author of the Financial Times published best-seller, Smarter Selling, on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a master's degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.
 
For more than 25 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people. Now he is working with you!