Proving capability to give comfort: simple storytelling with N-F-B

Use this hands-on application canvas, incorporating the Need-Feature-Benefit framework combined with story telling, to convince buyers with compelling examples of how your offerings deliver tangible benefits that create value.

The canvas includes practical guidance and tips, a fillable PDF worksheet, short videos, ebooks and a case study example with audio walkthrough.

Build your skills further...

David Lambert

Your Master Coach - Co-author of Smarter Selling

David is the Master Coach for the Relationship Capital Academy and co-author of the Financial Times published best-seller, Smarter Selling, on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a master's degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.
 
For more than 25 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people. Now he is working with you!