Clients don’t remember charts or product features — they remember stories. A well‑told story makes advice feel relevant, builds trust, and helps clients see themselves in the outcome. But when stories ramble, pile on too many benefits, or focus on advisor capabilities or solutions instead of client priorities, their power fades.
The Proving capability to give comfort application canvas restores that power. It gives you a simple, repeatable way to frame stories around the client using Need-Feature-Benefit framework: begin with their need or goals, explain what was done, and end with one sharp benefit.
With this discipline, your stories stay short, client‑first, and memorable — helping clients connect, commit, and move forward with confidence.
- Practical and Actionable — a structured canvas and worksheet — give advisors a repeatable way to shape stories around client priorities.
- Integrated Application — videos, ebooks, case study, and guided notes — turn insight into repeatable, real‑world application.
- Framework that Delivers — N‑F‑B storytelling — keeps examples short, client‑focused, and memorable.
- Build trust — realistic scenarios — demonstrate how disciplined stories reassure clients and reduce decision friction.
- Application Canvas — structured guide — improves client conversations with clarity.
- Fillable PDF worksheet — practice tool — helps you craft compelling N‑F‑B stories.
- Vbytes — short videos on the framework — with David Lambert, Relcap.academy CEO.
- Case study — realistic example — follow advisor Tess using N‑F‑B, with audio commentary.
- Reflections — guided prompts — connect the tools directly to your clients.
- Certificate of Completion — formal recognition — demonstrates achievement and professionalism.
Show proof with stories that resonate — the Proving Capability to Give Comfort program helps you frame examples around client priorities, highlight outcomes with impact, and bring every conversation the confidence and reassurance clients value most.
