Engage for Value

Learn how to get meetings with busy people and, once you've secured a meeting, how to engage interest and encourage participation.

"How do you get in the diaries of the C-Suite with 100% success rate?
I now have meetings with three CEO's that are notoriously hard to get to. Yes three out of three, but it didn't happen by chance!
How did it happen - some secret sauce shared at a recent Strategic Account/Locally Important Client workshop. It works!
The answer is ... I, We, You."

Differentiating ourselves in the way we build relationships is very important in a market where we can all look quite vanilla.
‘I We You’ will really help us.”
Learn how to get meetings with busy people, and gain their interest at the start of the conversation.
 "Have worked all morning getting contact details for senior lawyers and then sent I We You mail out in a form created with your help.
Five minutes later I get first positive acknowledgement from a managing partner… In case you need even more evidence that it works."

What's included?

  • 2 application canvases
  • 3  ebytes
  • 4 vbytes
  • 2 enote sections
  • 1 practical case study
  • 1 article
  • 1 Certificate of Completion

How to get meetings
with busy people

Use the I We You approach to generate curiosity and interest, helping you to secure meetings with busy people.

How to ensure interest and participation

Frame key topics and whole conversations to generate interest and encourage participation.

David Lambert

Meet your coach

David is the master trainer for the Relationship Capital Academy and co-author of Smarter Selling, the international best-selling book, on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide-range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a masters degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy. 
For more than 15 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people.

His knowledge and experience are a key asset of the Relationship Capital Academy, and we encourage you to ask lots of questions of David to maximize the value you take from our programs.