Guide to
Higher Value

Further, broader, higher.

Learn how to use advanced tools and higher-level questions to work with leaders and envision strategic goals. 
Guide your conversations to a higher level of value.

What's included?

  • 2 application canvases
  • 10 vbytes
  • 5 ebook sections
  • 1 practical case study
  • 2 gamified challenges
  • 1 workpad for your enotes
  • 1 Certificate of Completion

Unlock blocks to thinking

You will learn how to remove blocks to thinking.

You will explore two tools to help you think more strategically - Levels of Thinking and STEEPLE.

Think strategically

Learn how to see further and broader to provide higher level value to your buyers.

Putting it into practice

The program includes two application canvases which guide you through applying the techniques and tools to your own buyers. 

The canvases can be completed at the beginning in Application quick start, after you have finished the learning modules, and on an ongoing basis in the future.

David Lambert

Your Master Coach - Co-author of Smarter Selling

David is the Master Coach for the Relationship Capital Academy and co-author of the Financial Times published best-seller, Smarter Selling, on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a master's degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.

For more than 20 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people. Now he is working with you!