Guide to Value

Learn to guide conversations, encouraging ownership and collaboration, while maximizing productive discussion and driving to value.
Guide your clients through conversation of true value.

What's included?

  • 1 application canvas
  • 10 vbytes
  • 4 ebytes
  • 3 enote sections 
  • 5 gamified challenges
  • 1 practical case study
  • 1 Certificate of Completion

Understand value

You will discover the concept of value, both on an organizational and individual level. 

You will recognize that there are many components to what people value, and that these are different for each person.

Guide others to value

Through coaching, case studies and practical activities, you will be able to apply these skills in your daily business conversations, resulting in greater buy-in and stronger business relationships.

David Lambert

Meet your coach

David is the master trainer for the Relationship Capital Academy and co-author of Smarter Selling, the international best-selling book on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide-range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a masters degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy. 

For more than 15 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people.

His knowledge and experience are a key asset of the Relationship Capital Academy, and we encourage you to ask lots of questions of David to maximize the value you take from our programs.