Guide to Value

Learn to guide conversations, encouraging ownership and collaboration, while maximizing productive discussion and driving to value.
Guide your clients through conversation of true value.

What's included?

  • 1 application canvas
  • 3 vbytes
  • 3 ebook sections 
  • 1 practical case study
  • 4 ebytes
  • 1 gamified challenges
  • 1 workpad for your enotes
  • 1 Certificate of Completion

Understand value

You will discover the concept of value, both on an organizational and individual level. 

You will recognize that there are many components to what people value, and that these are different for each person.

Guide others to value

Through coaching, case studies and practical activities, you will be able to apply these skills in your daily business conversations, resulting in greater buy-in and stronger business relationships.

Putting it into practice

The program includes the Guiding to value with Value Sheets application canvas which guides you through applying the techniques and tools to your own buyers.

The canvas can be completed at the beginning in Application quick start, after you have finished the learning modules, and on an ongoing basis in the future.

David Lambert

Your Master Coach - Co-author of Smarter Selling

David is the Master Coach for the Relationship Capital Academy and co-author of the Financial Times published best-seller, Smarter Selling, on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a master's degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.

For more than 20 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people. Now he is working with you!