Ideas and Value

TL; DR. Learn to express your ideas with clarity, focus and impact - to improve adoption and cement commitment.

Cut the jargon, focus on what matters

What's included?

  • 4 application canvases
  • 17 vbytes
  • 10 ebook sections
  • 1 practical case study
  • 1 gamified challenge
  • 1 workpad for your enotes
  • 1 Certificate of Completion

Communicate value with N-F-B

Learn the key elements that contribute to communicating value with impact and acceptance.

Use the N-F-B framework to demonstrate the value you can provide.

Stories to prove capabilities

Discover the power of stories to prove your capabilities, showing clearly how you have added value in similar situations in the past.

Responding to queries

Learn how to prepare for questions from your colleagues and other stakeholders, as well as how to respond to questions when under pressure.

Putting it into practice

The program includes four practical application canvases which guide you through applying the techniques and tools with your own colleagues and other stakeholders. 

The canvases can be completed at the beginning in Application quick start, after you have finished the learning modules, and on an ongoing basis in workplace situations.

David Lambert

Meet your coach

David is the master trainer for the Relationship Capital Academy and co-author of Smarter Selling, the international best-selling book on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide-range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a masters degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.
For more than 15 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people.

His knowledge and experience are a key asset of the Relationship Capital Academy and we encourage you to ask lots of questions of David to maximize the value you take from our programs.