engage
People and Value
People buy from people they like.
They buy more from people they like more.
Understanding motivations, pressures and preferences helps you better align with their needs and identify areas of potential value.
They buy more from people they like more.
Understanding motivations, pressures and preferences helps you better align with their needs and identify areas of potential value.
Understand different buying preferences and better align with buyers' needs
What's included?
-
1 application canvas
-
2 ebytes
-
8 vbytes
-
6 ebook sections
-
1 quick quiz
-
1 certificate of completion
Drivers of behavior
You will learn how to understand individuals and what drives their behavior, looking at four key areas - type; role; pressures; motivation.
Sources of value
You will learn using your improved understanding of others, how to identify sources of value for others.