Value Relationships

Strong relationships drive revenue, profit and ease of doing business.

Assess the strength of your relationships and learn how to measure and build trust.
Strong relationships are built on trust.

What's included?

  • INTIMASEE Meeting Assessment
  • 1 application canvas
  • 13 vbytes
  • 7 ebook sections
  • 1 practical case study
  • 1 ebyte
  • 2 gamified challenges
  • 1 workpad for your enotes
  • 1  Certificate of Completion

Assess your relationships

Objectively measure the strength of your business relationships and learn how to improve them. 

Understand the different type of business relationships and explore how to move towards Partner relationships with your buyers.

Build trust and rapport

Understand the key components that build Trust - Credibility, Reliability, Intimacy and Self-orientation.

Explore the Trust EquationTM and learn how to build trust in your business relationships.

Putting it into practice

The program includes the Evaluate relationships and build trust application canvas which guides you through applying the techniques and tools with your own buyers.

The canvas can be completed at the beginning of the program in Application quick start, after you have finished the learning modules, and on an ongoing basis in the future.

David Lambert

Your Master Coach - Co-author of Smarter Selling

David is the Master Coach for the Relationship Capital Academy and co-author of the Financial Times published best-seller Smarter Selling, on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a master's degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.

For more than 20 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people. Now he is working with you!