Positioning ideas
for impact

Use this hands-on appliction canvas, incorporating the Need-Feature-Benefit framework, to position your ideas and initiatives in such a way that other people see the value in them and commit to moving forward.

This canvas includes practical guidance, a fillable PDF worksheet, short videos, ebooks, animated elearning, and a case study example with audio walkthrough.

Build your skills further...

David Lambert

Meet your coach

David is the master trainer for Collaborate Universe and co-author of Smarter Selling, the international best-selling book on which many of our programs are based.

A lifelong learner with a passion for educating, David draws on a wide-range of business and sales experience that includes time as a sales consultant; restaurant owner; head of business development and Director and Marketing and Communications at PwC. Equipped with a masters degree in Human Resources and Training, he was also Director of PwC’s Leadership Academy.

For more than 25 years, David has worked with leading organizations helping them to develop the communication and trust-building skills of their people.

His knowledge and experience are a key asset of Collaborate Universe and we encourage you to ask lots of questions of David to maximize the value you take from our programs.